The first step when developing an effective Content Strategy is to take a look at the content that currently exists on your site. If content can be reused or re-written to perform better, then that’s our starting point. After that, it’s about analyzing what’s working for your target market, finding keywords with search volume and then crafting a content strategy based on market and competitive research.

Once we develop a list of possible topics based on keyword and competitive research, then it’s time to start developing and marketing the content. When people talk about content, mostly they’re referring to textual content but there are many forms that content can take. Aside from written content, there are downloadable PDFs, PowerPoint / Keynote presentations, video, audio and more.

Once we determine the best type(s) of content to produce to meet your goals (i.e. more traffic, more brand awareness, more conversions etc), we will get as much mileage possible from the pieces we produce. This means that we may take a video, transcribe and edit it to get textual content; or create a video from a slide presentation or an audio recording from a video.