A Customer-Centric, Results-Driven Digital Marketing Agency
In today’s digital marketing environment, it’s not easy to get ahead and rank past your competition. Not only do you need to have a solid understanding of SEO and other online marketing strategies, but you also need to have the right tools and know how to wield them.
Fortunately, with RankPast as your partner, you can relax and let us take care of everything. Our SEO packages are so comprehensive that you won’t ever need to worry about your website rankings again.
Rank Past your competition with RANKPAST!
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Digital Marketing Services
Digital Marketing is an umbrella term often used to describe any type of online marketing including SEO. A successful digital marketing plan consists of many different elements.
SEO (Search Engine Optimization) is the art of optimizing a web page or website in a way that increases the possibility of the pages ranking higher in the search engine results pages (SERPs).
Local SEO is like regular SEO except that it focuses specifically on a local geographic market & involves the optimization and ongoing SEO of your Google My Business (GMB) page.
Backlink Audits take a deep dive into your site’s backlinks. The report identifies backlinking opportunities as well as any potentially toxic domains that may be linking to your site.
Links from one site to another, backlinks are arguably the most important SEO ranking factor. We build a variety of different types of high quality backlinks for our clients.
Backlinks don’t matter if you don’t have awesome content on your site. And that’s what a content strategy is for – to find industry subject matter that people want to read about.
Our Review Management platform is an all-in-one Review Monitoring, Marketing & Management system that simplifies the acquisition process so that your company gets more 5-star reviews.
Pay Per Click
Pay Per Click aka PPC Marketing is the process of paying to drive traffic to your site via ads. There are many different PPC platforms but the big players are Google Ads & Facebook Ads.
Pay Per Click
Keyword Research is essential if you’re looking to rank for specific keywords. The 1st step in getting 1st page rankings is determining which industry keywords have search volume.
Citations are to your page as backlinks are to your website – they help increase rankings. A Citation is any mention of your company’s Name, Address, Phone Number (NAP) and Website online.
Rank Past Your Competition
Consider RankPast your go to agency when it comes to increasing your:
Brand Awareness | Rankings | Traffic | Leads | Sales | Online Reputation
Our monthly digital marketing packages also include a done-for-you review management system which builds your brand through our state-of-the-art review acquisition and marketing system.
FREE Reputation Score Report!
Use our review scan tool to check how your company looks online. Simply enter your business name and phone number below and our system will scan the web and spit out a report on how others are seeing your company online.
Frequently Asked SEO Questions
So you’ve still got some questions? No worries. We found that many of our clients had the same questions before getting started with us, so we added those SEO questions and answers here.
What are keywords and why do I need to care?
Keywords are what people are typing into the search engines to find products and services. Keywords are also what you should be focused on when building content for your site. A keyword is not just one keyword as it refers to any number of keywords or keyword phrases that come together to be known as a keyword.
Eg. shoe | black shoes | black running shoes
Are results guaranteed? If I pay you a bunch of money, how do I know I am going to see results?
Although we cannot guarantee our results, we guarantee our work and put our reputation behind the results. We have been in the digital marketing arena for the past 15 years and so we know how to rank on the 1st page of Google. Google themselves say “No one can guarantee a #1 ranking on Google”
What are some typical results I can expect to see?
98% of our clients see improvements in keyword rankings and overall traffic within 3 months after hiring us to manage their SEO and digital marketing. The other 2% are made up of companies with brand new websites and no online presence, which takes more time to see results.
How long does it take to rank #1?
Ranking # 1 for a given keyword is not always possible. Depending on the industry, the first page of the search engine results pages (SERPs) could be filled with the likes of Amazon, Wayfair, Wikipedia etc. If this is the case, and one of these behemouth’s have the #1 ranking, it would be very difficult (and expensive) to take over the first place ranking.
That being said, there are 10 spots on the first page of the SERPs and if we can’t get you to #1, we’ll be setting our sights on that #2 position.
Is SEO a one shot deal or must I keep paying monthly?
No, SEO is not a one-shot deal. SEO can be broken down into two categories: on-page and off-page SEO. If you have a smaller site – say 5-25 pages – there is only so much on-page SEO that can be done until your pages are fully optimized. At that point, a good SEO company would be moving onto the off-page SEO tactics such as backlink building – something that needs to be done consistently and continually.
If you have a site larger than 100 pages then there tends to always be some on-page or technical SEO that needs to be done but here again, your SEO company will need to be building / acquiring backlinks to stay competitive.
My website got penalized, can you help?
Yes, we can help if your site has been penalized by Google. Google penalizes sites because they are not playing by their rules. We’ve been playing by Google’s rules for over 15 years so we’ll be able to tell why your site got penalized in the first place as well as what to do to get the penalty lifted and get your site back performing better than it was.
My site get a good amount of traffic, but no sales
If your site currently gets traffic, congratulations, you’ve figured out the hard part of the equation. If your site is not converting these visitors, there are two possibilities:
1. The visitors to your site are not in your target market (i.e. they are not your ideal customer)
2. Your site is not set up properly to convert and you need to focus on Conversion Rate Optimization
Can't I just pay Google to get higher rankings?
Yes. Sort of. The only way you can “pay” Google to rank higher is to use their paid advertising service called Google Ads. This allows you to show up at the top of the search results – as long as you’re the person bidding the highest for that keyword. Google’s Pay Per Click service called Google Ads uses an auction system where advertisers bid on keywords – and the top bid gets the top position in Google. Although this is a fast and effective way to get leads, it does nothing to build up your online presence or to increase your site’s organic rankings. Therefore, as soon as you stop paying, your site will no longer appear at the top of the search results. This is why we recommend doing both PPC and SEO so that you get leads right away but you’re also buidling up your brand and rankings through SEO.
I've got back-links, but not traffic. Why?
There are a couple of possibilities here. One is that the backlinks that are pointing to your site are spammy or otherwise toxic. If you know that you have quality backlinks, then it could be that your site needs more backlinks in order to get to the first page so that people can find you. Your site might be appearing on page 2 or 3 of the search engine results (SERPs) so no one is clicking on you.
You’re looking for a rock-solid SEO company….
And we’re that company – a unique, results-driven digital marketing company focused on getting our clients results. Month after month. Year after year.
Expert SEOs say that Google changes its search algorithm thousands of times a year – and with any change could come a “slap” from Google and your website’s rankings take a tumble.
With well over a dozen years of experience managing and implementing successful SEO & Digital Marketing campaigns for our clients, we’ve earned Google’s respect by playing by their rules.