Backlink Audit Services That Uncover Your Competitive Edge

Want to know why your competitors are outranking you? The answer often lies in their backlinks.

At RankPast, our comprehensive backlink audit services reveal the hidden link strategies giving your competitors an edge. Included in every digital marketing and SEO campaign we run, our backlink analysis provides the roadmap to outperform your competition.

Backlink charts on a laptop

What Are Backlinks and Why Do They Matter?

A backlink is simply a link from another website to yours. Think of each backlink as a vote of confidence in your site’s authority. Google and other search engines use these “votes” to determine which websites deserve to rank higher for competitive keywords.

Unlike internal links (which connect pages within your own website), backlinks represent external validation that significantly impacts your search rankings.

Our Comprehensive Backlink Audit Service

Included in every digital marketing and SEO campaign, our backlink audit service provides a deep dive into your site’s link profile:

Links Matter

  • Total Backlink Count

    How many links are pointing to your site

  • Follow vs. No-Follow Ratio

    Which links pass ranking power and which don’t

  • Anchor Text Analysis

    What text other sites use when linking to you

  • Anchor Text Distribution

    How diverse and natural your link profile appears

  • Toxic Link Identification

    Finding potentially harmful links that need disavowal

  • Referring Domain Count

    How many unique websites link to you

  • Competitor Backlink Comparison

    How your link profile stacks up against competitors

  • Missed Opportunity Analysis

    Valuable links your competitors have that you don’t

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Introducing: The Backlink Gap Analysis

Want the competitive edge without committing to a full campaign? Our standalone Backlink Gap Analysis is available for immediate purchase.

What Is a Backlink Gap Analysis?

A Backlink Gap Analysis compares your website against your top 5 competitors to identify exactly which valuable backlinks they have that you’re missing. This comprehensive analysis includes:

  • 1. Competitor Identification

    We identify your 5 most relevant competitors based on keyword overlap and market position

  • 2. Comprehensive Link Extraction & Comparison

    We pull complete backlink profiles for all competitors, analyzing where your competitors are getting links that you aren’t

  • 3. Manual Link Evaluation

    Our team manually reviews each potential link opportunity, looking for backlink opportunities

  • 4. Actionable Opportunity List

    You receive a prioritized list of link targets with recommendations on which are the most important

Why Purchase a Backlink Gap Analysis?

A Backlink Gap Analysis compares your website against your top 5 competitors to identify exactly which valuable backlinks they have that you’re missing. This comprehensive analysis includes:

  • Immediate Competitive Intelligence

    Discover link sources your competitors are leveraging

  • Prioritized Opportunities

    Focus your efforts on the highest-value, most attainable links

  • Clear ROI

    Each link opportunity is evaluated for potential impact

  • Actionable Strategy

    Not just data, but a clear plan to acquire those links

Ready to uncover your backlink opportunities?

In the competitive world of SEO, your backlink profile often makes the difference between ranking on page one or page five. Let RankPast’s backlink audit services uncover the opportunities that will propel your website past the competition.

Digital marketing doesn’t have to be complicated. With the right digital advertising agency partner, you can focus on running your business while we handle making your phone ring.