Rise & Rank with RankPast Podcast

Rise & Rank w/ RankPast Local SEO Podcast: GBP Edition - Episode 1: GBP Overview

Welcome to the very first episode of Rise and Rank with RankPast Podcast: Google Business Profile Edition! In today’s episode, we kick things off with a deep dive into the essential foundation of local SEO – your Google Business Profile (GBP). Whether you’re a taco shop, a gym, or a dog groomer, your GBP is your 24/7 digital storefront. Without it, you're invisible online, and let's face it—nobody wants that! Hosts Kai and Aileen break down what GBP is, why it matters, and how you can optimize yours to ensure you’re not just another lost business in the search results. From filling out every field (yes, every field!) to the power of high-quality photos, reviews, and up-to-date information, we’ll show you how to shine in the spotlight of Google’s Local Pack and Maps. In this episode, you’ll learn: - Why your GBP is your digital marquee: A well-crafted profile ensures customers can find you easily, boosting your local visibility and attracting new customers. - Step-by-step GBP optimization tips: How to nail the basics like accurate N.A.P (Name, Address, Phone), selecting the right business categories, and uploading enticing photos. - The magic of reviews: More reviews = higher rankings. Learn how to collect and respond to reviews to build trust with your audience. - Posting updates: Keep your profile active with promotions, behind-the-scenes content, and valuable tips to make Google fall in love with your business. This episode is packed with practical, actionable tips to help your business thrive in local searches. Tune in and start optimizing your GBP today—because if you’re not showing up, you’re missing out! Listen to all the GBP Edition local SEO podcast episodes that are live. Don’t forget to leave a review if you’re loving the podcast! Stay tuned for Episode 2, where we’ll dive into the all-important description section of your GBP!

Rise & Rank w/ RankPast Local SEO Podcast: GBP Edition - Episode 2: Business Info

Welcome to the second episode of Rise and Rank with RankPast! In this episode, hosts Kai and Aileen explore how to optimize the foundation of your Google Business Profile (GBP) to make sure it’s ready to shine in local searches. It’s time to stop treating your GBP like an afterthought! From N.A.P. consistency (Name, Address, Phone number) to your business hours, service areas, and your all-important business description, we’ve got the secrets to making your GBP work for you. In this episode, you'll learn: - N.A.P. Consistency: Why having a consistent Name, Address, and Phone number across all platforms is crucial for your local SEO rankings and customer trust. - Business Hours: The importance of keeping your hours up-to-date and making sure customers know when to find you—no more closed doors and disappointed taco seekers! - Service Areas: How to be specific about the locations you serve so Google can better connect you with local customers. Don’t leave anyone hanging! - Crafting a Killer Business Description: Make every character count! Learn how to create a compelling, SEO-friendly business description that captures your brand’s essence and turns searches into customers. By the end of this episode, you’ll have the tools to turn your Google Business Profile into a powerful local SEO asset. Tune in to learn how to optimize every detail to increase your visibility and boost your rankings. Listen to all the GBP Edition local SEO podcast episodes that are live. Don’t forget: If you’re enjoying the show, leave a review for RankPast Digital and check out rankpast.com for more local marketing tips. And stay tuned for Episode 3, where we dive into images and media for your GBP!

Rise & Rank w/ RankPast Local SEO Podcast: GBP Edition - Episode 3: Photos

In this episode of Rise and Rank with RankPast local SEO podcast, Kai and Aileen break down how photos and videos can take your Google Business Profile (GBP) from “meh” to “wow!” They discuss the importance of high-quality visuals and how they play a pivotal role in boosting your local SEO rankings. Visuals are your business's first impression, so let’s make sure they stand out in a good way. Kai and Aileen share the key ingredients to creating a winning photo strategy that gets results and doesn't scare off potential customers. Here’s what you’ll learn: - Why Photos and Videos Matter: Business profiles with images get 42% more direction requests and 35% more website clicks. Photos make a difference! - The Must-Have Photos: Exterior shots, interior vibes, product close-ups, and team photos (bonus points for fun team pics!). Plus, videos can really bring your business to life. - Best Practices for Image Quality: High-resolution images (720px minimum) with the right file size (aim for 100–200KB). Don’t forget to name your files with SEO-friendly keywords! - For Service Area Businesses (S.A.B.): Upload photos and videos from customer sites with location data so Google can pinpoint exactly where you’re working and boost your visibility in those areas. By the end of this episode, you’ll have a better understanding of how to use visuals to build trust, increase engagement, and improve your Google rankings. Optimizing your photos and videos is like giving your business a makeover—without the mess! Don’t forget: If you’re enjoying the podcast, leave a review for RankPast Digital and check out rankpast.com for more local marketing tips. Next up, we dive deeper into the magic of reviews! Stay tuned for Episode 4. Listen to all the GBP Edition local SEO podcast episodes that are live.

You’ve got gold in the backyard — AKA an amazing business — but if you don’t show people where to find it, what’s the point? It’s like burying treasure... and forgetting to draw the map. 🎧 Sign up below to get your free Google Business Profile Checklist and Competitor Audit Launches Tuesday, June 3rd  

If your Google Business Profile is gathering digital dust, this podcast is your free fix. Hosts Kai (SEO nerd, taco lover) and Eileen (content strategist, karaoke queen) break down local SEO with laughs, real talk, and zero jargon. It's fast, fun, and built for business owners who want to show up, stand out, and get found.

🎧 Sign up below to get your free Google Business Profile Checklist and Competitor Audit

Launches Tuesday, June 3rd