RISE & RANK WITH RANKPAST Google Business Profile Edition
Your unfair advantage in local search—served one fun, action-packed episode at a time.
SEO. Local Marketing. AI. Automation.
We break it down, build it back up, and make it make sense (and fun).
Why listen? Because running a local business is hard enough.
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Why should you care about your Google Business Profile?
HOW IT WORKS:
This podcast shows you exactly how to:
Local SEO just got a glow-up. No boring lectures. No robotic SEO jargon. Just two charismatic hosts talking shop over coffee—with metaphors, marketing magic, and moments that make you laugh-snort.
Listen to our promos below to get an idea of what Kai and Aileen (and Arti) have in store for you
Get the Podcast + Free GBP Glow-Up Checklist
GET NOTIFIED ABOUT THE GBP EDITION
Pop your email in, and we’ll send you weekly reminders when new episodes drop, PLUS you’ll get access to our exclusive downloadable checklist to help you optimize your Google Business Profile step-by-step.
Here's what you'll get when you sign up:
14 Binge-worthy episodes, one for each major GBP ranking factor
Episode 1: Intro to GBP - Google Me, Maybe?
Name. Address. Phone. Sounds simple? Haha. It's not. We'll show you how tiny inconsistencies can mess up your visibility like a badly synced karaoke track.Episode 2: Business Info or Business Uh-Oh
Picking the wrong category is like showing up to a dog show with a cat. We'll help you label your business the right way so the right people find you.Episode 3: Photos - Pics or It Didn’t Rank
Bad lighting and blurry shots are so 2009. We'll teach you how to turn your profile into a visual feast Google and your customers will love.Episode 4: Categories for Winning Local SEO
Picking the wrong category is like showing up to a dog show with a cat. We'll help you label your business the right way so the right people find you.Episode 5: Posting Updates - Post Like a Pro, Rank Like a Boss
Outdated posts are the digital equivalent of a dusty store window. We'll show you how to keep it fresh and fabulous with posts that pop.Episode 6: Review Me Like You Mean It
Reviews = Reputation. We cover how to respond like a pro (yes, even when Karen comes for you), and how to turn reviews into real revenue.Episode 8: Attributes That Attract
Don't let your Q&A be a ghost town. We'll show you how to pre-load questions your customers actually ask and make your profile helpful AF.Episode 8: Attributes That Attract
Wheelchair accessible? Woman-led? Dog-friendly? (Bonus points for pugs.) Learn how to use attributes to attract your ideal customer.Episode 9: Product Listings That Pop
Even if you're a service biz—this one's GOLD. We break down how to list your offerings like a pro and get those "Book Now" clicks flowing.Episode 10: Booking Feature - Book ‘Em Danno
Cha-ching! Make it easy for customers to book you straight from your profile. Less friction. More action.Episode 11: GBP Mistakes That make Google Cry
From keyword stuffing to ghost-town photo galleries—this episode is your "What Not to Wear" for GBP. Trust us, we've seen some things.Episode 12: Insights- Click. Track. Conquer.
What's working? What's flopping? Google's Insights tab is packed with data. We'll show you how to actually use it instead of just nodding at the charts.Episode 13: Name & Shame: Catching GBP Rule Breakers
Learn how to spot, report, and remove shady Google Business Profile spam—like name-stuffing competitors—so your legit local biz can rise and rank where it belongs.Episode 14: Suspended. Offended. Defended.
If your Google Business Profile just got suspended, don’t panic—this episode walks you through why it happens, how to fix it fast, and how to defend your listing from future takedowns.
Wait—did someone say checklists?
You bet we did! When you sign up, you don't just get access to our seriously helpful podcast—you ALSO get our very own exclusive GBP Glow-Up Checklist and GBP Competitor Audit
- Clear, easy-to-follow steps
- Fully aligned with Google's best practices
- Organized by priority—start with the quick wins and level up fast
- A checklist designed to make you look like a local SEO wizard
- Use it as your sidekick while listening
Use it as your sidekick while listening or hang it up in your office like the GBP gospel it is.
Get the checklistsMeet your hosts
Together they've helped hundreds of local businesses rank higher, work smarter, and laugh louder.
Kai
SEO nerd, automation junkie, and the guy who turns data into dad jokes.
Aileen
Content strategist, digital optimist, and your new favorite co-host.
Why people love it
Testimonials
Ready to dominate Google and get more customers?
Whether you’re a plumber, a pet groomer, or a Pilates instructor—if your Google Business Profile isn’t optimized, you’re basically playing hide-and-seek with your customers.
And spoiler alert: you’re losing.
Be the first to know when the Rise & Rank w/ RankPast Podcast: Google Business Profile edition goes live this June.
Sign up now and we’ll send you a heads-up when Episode 1 drops, plus get immediate access to our exclusive GBP Optimization Checklist.
Want Us to Optimize Your GBP For You?
RankPast Digital offers complete Google Business Profile optimization services, handled by the same experts behind this podcast.
Your Google Business Profile is your first impression.
Let’s make it unforgettable.
Rise. Rank. Repeat.