RISE & RANK WITH RANKPAST Google Business Profile Edition

Your unfair advantage in local search—served one fun, action-packed episode at a time.

SEO. Local Marketing. AI. Automation.

We break it down, build it back up, and make it make sense (and fun).

Why listen? Because running a local business is hard enough.

  • Spend less time figuring out marketing
  • Get more results from your efforts
  • Stay ahead of the curve (without burning out)
  • And we promise to keep it fun, friendly, and fluff-free.
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Why should you care about your Google Business Profile?

Because 97% of people learn more about a local business online than anywhere else. If your GBP is missing, messy, or meh... you're losing customers to the business next door. (You know the one—you're better than them.)

HOW IT WORKS:

This podcast shows you exactly how to:

  • Show up when people search "near me"
  • Turn curious clicks into booked appointments
  • Get reviews, rank higher, and grow without ads
  • Look so good online people can't help but choose you

Local SEO just got a glow-up. No boring lectures. No robotic SEO jargon. Just two charismatic hosts talking shop over coffee—with metaphors, marketing magic, and moments that make you laugh-snort.

Rise & Rank with RankPast - GBP Edition Ep3
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Listen to our promos below to get an idea of what Kai and Aileen (and Arti) have in store for you​

Get the Podcast + Free GBP Glow-Up Checklist

GET NOTIFIED ABOUT THE GBP EDITION

Pop your email in, and we’ll send you weekly reminders when new episodes drop, PLUS you’ll get access to our exclusive downloadable checklist to help you optimize your Google Business Profile step-by-step.

Get the checklists
RRR - GBP Edition Cover - Ep4 Categories

Here's what you'll get when you sign up:

14 Binge-worthy episodes, one for each major GBP ranking factor.
1 episode released every Tuesday starting June 3rd. 

  • Episode 1: Intro to GBP - Google Me, Maybe?

    Name. Address. Phone. Sounds simple? Haha. It's not. We'll show you how tiny inconsistencies can mess up your visibility like a badly synced karaoke track.
    1

  • Episode 2: Business Info or Business Uh-Oh

    Picking the wrong category is like showing up to a dog show with a cat. We'll help you label your business the right way so the right people find you.
    2

  • Episode 3: Photos - Pics or It Didn’t Rank

    Bad lighting and blurry shots are so 2009. We'll teach you how to turn your profile into a visual feast Google and your customers will love.
    3

  • Episode 4: Categories for Winning Local SEO

    Picking the wrong category is like showing up to a dog show with a cat. We'll help you label your business the right way so the right people find you.
    4

  • Episode 5: Posting Updates - Post Like a Pro, Rank Like a Boss

    Outdated posts are the digital equivalent of a dusty store window. We'll show you how to keep it fresh and fabulous with posts that pop.
    5

  • Episode 6: Review Me Like You Mean It

    Reviews = Reputation. We cover how to respond like a pro (yes, even when Karen comes for you), and how to turn reviews into real revenue.
    6

  • Episode 7: Q&A - FAQ Yeah!

    Don't let your Q&A be a ghost town. We'll show you how to pre-load questions your customers actually ask and make your profile helpful AF.
    7

  • Episode 8: Attributes That Attract

    Wheelchair accessible? Woman-led? Dog-friendly? (Bonus points for pugs.) Learn how to use attributes to attract your ideal customer.
    8

  • Episode 9: Product Listings That Pop

    Even if you're a service biz—this one's GOLD. We break down how to list your offerings like a pro and get those "Book Now" clicks flowing.
    9

  • Episode 10: Booking Feature - Book ‘Em Danno

    Cha-ching! Make it easy for customers to book you straight from your profile. Less friction. More action.
    10

  • Episode 11: GBP Mistakes That make Google Cry

    From keyword stuffing to ghost-town photo galleries—this episode is your "What Not to Wear" for GBP. Trust us, we've seen some things.
    11

  • Episode 12: Insights- Click. Track. Conquer.

    What's working? What's flopping? Google's Insights tab is packed with data. We'll show you how to actually use it instead of just nodding at the charts.
    12

  • Episode 13: Name & Shame: Catching GBP Rule Breakers

    Learn how to spot, report, and remove shady Google Business Profile spam—like name-stuffing competitors—so your legit local biz can rise and rank where it belongs.
    13

  • Episode 14: Suspended. Offended. Defended.

    If your Google Business Profile just got suspended, don’t panic—this episode walks you through why it happens, how to fix it fast, and how to defend your listing from future takedowns.
    14

What you can expect:

  • Real-world examples and quick wins you can actually use
  • Laugh-out-loud moments from your two SEO-savvy (and slightly unhinged) hosts
  • Bonus downloads including checklists, transcripts, and strategy guides
  • Behind-the-scenes stories and bonus tips
  • Sneak peeks at RankPast's latest tools & local SEO tricks
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Google Business Profile Checklists

Wait—did someone say checklists?

You bet we did! When you sign up, you don't just get access to our seriously helpful podcast—you ALSO get our very own exclusive GBP Glow-Up Checklist and GBP Competitor Audit

  • Clear, easy-to-follow steps
  • Fully aligned with Google's best practices
  • Organized by priority—start with the quick wins and level up fast
  • A checklist designed to make you look like a local SEO wizard
  • Use it as your sidekick while listening

Use it as your sidekick while listening or hang it up in your office like the GBP gospel it is.

Get the checklists

Meet your hosts

Together they've helped hundreds of local businesses rank higher, work smarter, and laugh louder.

Why people love it

Testimonials

  • “I implemented just ONE tip from the GBP episode and my phone calls increased by 27% the next month. This podcast is gold for local businesses.”

    Sarah T.

    Florist

  • “I finally understand GBP. And I laughed. A lot. Thank you for that.”

    Sam

    Home Builder

  • “The checklist is now taped to my wall. My profile’s never looked better.”

    Jordan

    Landscaper

  • “It’s like listening to two SEO nerds who actually make sense and make you laugh. I binged the whole thing in a weekend and fixed my profile before Monday.”

    Mel

    Cafe Owner

Ready to dominate Google and get more customers?

Whether you’re a plumber, a pet groomer, or a Pilates instructor—if your Google Business Profile isn’t optimized, you’re basically playing hide-and-seek with your customers.

And spoiler alert: you’re losing.

Be the first to know when the Rise & Rank w/ RankPast Podcast: Google Business Profile edition goes live this June.

Sign up now and we’ll send you a heads-up when Episode 1 drops, plus get immediate access to our exclusive GBP Optimization Checklist.

Rise & Rank with RankPast Podcast

Want Us to Optimize Your GBP For You?

Love what you're hearing but don't have time to implement it yourself?

RankPast Digital offers complete Google Business Profile optimization services, handled by the same experts behind this podcast.
Digital marketing doesn't have to be complicated. With the right digital advertising agency partner, you can focus on running your business while we handle making your phone ring.

Your Google Business Profile is your first impression.

Let’s make it unforgettable.

Rise. Rank. Repeat.